Everything You Need to Know About Advertisement Technology

As an experienced advertiser, it’s mind-boggling how quickly the advertising landscape has evolved. Gone are the days when advertisers hurried to billboard sites for inspection or dialed TV stations around the clock to find advertising spaces.

Now, customers are online, and advertisers target them there. Having said that, advertisers still have to search for vacant ad space on digital platforms, but Advertising Technology, or AdTech has streamlined the whole process.

If you’re an advertiser looking to market your clients, or a publisher having vacant ad spaces on your website or app, you’ve clicked on the right article.

Here, I will explain everything about AdTech so that you can all benefit from it. So, let’s start by understanding what AdTech really is:

What is Advertisement Technology?

Think of AdTech as a meeting table that brings together all the advertising players. From advertisers who want to post online ads to publishers (websites, apps, etc. where ads are published) with vacant advertising spaces and other intermediaries, every key player is involved in AdTech.

AdTech creates an ecosystem where advertisers can effectively target their potential audience on various digital platforms while allowing publishers to deal directly with the advertisers.

AdTech also includes different software, tools, and other essential programs required to seamlessly create, buy, sell, and place the ad on digital platforms. While publishers can easily post ads on vacant digital spaces, it’s particularly useful for advertisers looking to create creative digital campaigns.

With AdTech offering tools, software, and programs to create digital campaigns, advertisers just need to ensure that their devices support the AdTech applications. Additionally, it’s vital to have a reliable internet connection, as you won’t be able to utilize AdTech in any way without it.

Personally, I’ve put my trust in Spectrum Internet as its high-speed connection helps me get the most out of AdTech. I can seamlessly use AdTech tools to design ad campaigns and explore the best mediums to publish them. And, not to mention the reliable Spectrum customer service which is available 24/7 to resolve any queries.

Key Components of Advertisement Technology:

The AdTech is based on multiple tools, technologies, and concepts which I’ll discuss below:

Programmatic Advertising:

I know the term “programmatic advertising” can seem a little technical to you, but let me explain it in layman’s terms. This component of AdTech relies on algorithms that identify the best and most relevant ad spaces available for buying and selling.

Besides algorithms, AI, workflow automation, and ML (Machine Learning) also chip in to thoroughly explore the most optimum ad space across websites, apps, social media sites, etc., on the internet.

For advertisers, programmatic advertising is a game-changer because it can filter audiences based on demographics, buying behaviors, shopping patterns, and other factors. As a result, it can generate more sales and higher ROI (Return on Investment) on ad campaigns.

Demand-Side Platform (DSP):

This AdTech software is generally designed for advertisers like me who want to buy ad spaces in an automated manner. To ensure DSP finds the most relevant ad spaces on the internet, I need to define my target audience first. It can be done by analyzing their shopping patterns, age, gender, and other demographic factors.

Also, I can also set an ad budget to further refine the ad space search and bid simultaneously for multiple spaces across different websites, apps, and other platforms.

Supply-Side Platform (SSP):

While DSP helps advertisers find the best ad spaces, SSP tools are utilized by publishers to sell their ad space inventory on the internet. Technically, an SSP tool bridges the gap between publishers and advertisers.

As advertisers put up their ad space requirements, SSP tools quickly gather publishers’ data. It processes and analyzes it to determine the publishers meeting the advertisers’ demands. Consequently, publishers that cater to specific demands posted by the advertisers are connected.

This way, publishers can effectively sell their ad space inventory to likely buyers and ensure the best returns.

Ad Server:

An ad server is the place where ad campaigns are stored. When advertisers finish their ad campaigns, they submit it to an ad server and guide it to the relevant target audience.

Based on data and algorithms, the ad server follows the advertiser’s guidelines and intelligently decides to display the most relevant ad to the user. So, whenever a user visits a website or opens an app, it quickly fetches the ad data from the ad server and displays it on the vacant ad space on the platform.

Benefits of Advertisement Technology:

In this section, I will explain how AdTech is a game-changer for the advertising industry:

• Automation:

Arguably, automation is the biggest benefit of AdTech as it has streamlined major operations in the advertisement industry. From advertisers’ perspective, they no longer need to manually hunt down the relevant ad spaces for the ad campaigns.

On the other hand, AdTech offers more visibility to publishers and increases their chances to quickly fill up the vacant ad spaces in their ad inventory.

• Ad Expense:

AdTech can find the best ad spaces for advertisers, allowing them to get the best returns on investment (ROI). They can effectively place ads on the most visited platforms by their target audience.

Frequently Asked Questions (FAQs):

What is the role of AI in AdTech?

AdTech tools use AI to figure out the best platforms to display ads. It also collects and analyzes consumer data to filter them based on the advertisers’ requirements.

What is the primary difference between a Demand-Side Platform and a Supply-Side Platform?

DSP is primarily used by advertisers to automate the buying process of ad spaces. On the other hand, SSP is used by publishers to connect with advertisers to sell their ad spaces.