How to Know It’s Time to Upgrade Your Business Sign

Your business signs are not just nameplates – they’re your brand’s face to your target customers. However, over time, they lose their effectiveness, and you need to consider upgrading them to maintain your business branding among the people. 

But, exactly when do you need to upgrade your business signs? Well, the following indications tell you you need to upgrade your business signs. 

• Your signs look old or damaged
• Your signs have visibility issues
• You changed your brand elements
• You have moved or renovated your business
• You are spending too much on maintenance or power
• Your local sign regulations may have changed. 

Well, let’s break down all the reasons so that you understand why your signs need an upgrade. 

6 Indications When You Need to Upgrade Your Business Signs

Here are 6 clear signs that you need to upgrade your business sign. 

1. Your Sign Looks Outdated or Damaged

First impressions matter. A FedEx survey reveals that 76% of people entered stores due to their signs, and 68% made a purchase after being attracted by the signs.

If your storefront sign is sun-faded, rusted, or has missing letters, or the light flickers (or doesn’t work at all), all these are clear signs of an outdated storefront sign. 

These can happen due to the age of the signage or because they are somehow damaged. However, if you run a local café in Brisbane with damaged outdoor signage, your potential customers may skip you and head to the café next door, which features a vibrant, modern sign. 

So, when wear and tear begin to affect your sign’s visibility or brand image, it’s high time for a business signage upgrade. Investing in sign replacement not only enhances the appearance of your business but also demonstrates professionalism and attention to detail.

2. Your Signs Have Visibility Issues

Readability and visibility are the primary aspects for reaching your target customer base. But if your sign has small fonts, the colours blend with the environment or the surrounding buildings, or you have installed poor lighting. All these create sign visibility issues. 

If your existing fonts or colours are hard to read, it’s a good time to incorporate sign readability improvements.

Use bold and large fonts that are easy to read from a distance. Install proper sign lighting solutions, such as backlit LED or edge-lit signs. They can instantly make your signage stand out – day or night. 

3. You Have Changed Your Brand Elements

Have you updated your logo, tagline, or brand colours recently? If your current signage still uses the old look, it creates confusion. 

You must maintain consistency in your branding materials to ensure recognition and trust.

A brand image refresh should always include new signage. In this situation, you may need to completely redesign a sign or just replace its face to align with your new company branding elements. 

4. You’ve Moved or Renovated Your Business

When you relocate your business or undergo a storefront renovation, your sign should also reflect those changes. 

After a business relocation sign update, consider adding directional signs to help customers find entrances or parking. Alternatively, you may need to place new signs that tell the visitors where your business has relocated.

Signage is not just about branding—it’s also about navigation.

For business renovation, such as a new colour on the building, changing exterior, etc., a mismatched or outdated sign on a new building looks unprofessional.

You need to redesign the old sign according to the newly renovated business place. 

5. You Are Spending Too Much on Maintenance or Power

Old neon or fluorescent signs can increase your energy bills and maintenance budget. 

If you are depending on backdated neon or fluorescent signs, it’s time to have an LED sign upgrade. 

Energy-efficient signage not only cuts your electricity usage, but it also lasts longer and is easier to maintain. LED signs also give you the option to display changing content, promotions, and more.

When repair costs start to add up to your old sign, a full business signage upgrade becomes a more brilliant long-term solution.

6. You’re Not Meeting Local Regulations

Local areas in Australia have their own sign regulations, like Brisbane City Council, which has its own. But councils can regularly update regulations about size, lighting, and positioning.

Have the rules around signage changed in your area? In this case, you have to upgrade your business sign as per the new local regulations. 

Ignoring sign regulatory compliance can lead to fines, removal orders, or delays in opening. If you’re unsure, it’s wise to consult a local signage expert who knows the current standards.

Final Thought

If your sign is faded, unreadable, off-brand, or not drawing in new customers, don’t wait. It’s time to upgrade your business sign. You also need to update your brand perception with it.

At Signage 4Business Group, they create modern, energy-efficient, and regulation-compliant signs that stand out. From custom signage design to seamless installation, you can trust them to handle everything. By leaving your signage upgrade to them, you can focus on growing your business with confidence.